Topic 2 Implementing Health Promotion in consultations

Health promtion can be defined as:

Health promotion is the process of enabling people to increase control over, and to improve, their health. It is a positive concept emphasizing personal, social, political and institutional resources, as well as physical capacities.

While the ‘cure’ and treatment approach in healthcare focus on pathogenesis, health promotion focus on salutogenesis, or in other words: ‘what makes people healthy?’

For healthcare practitioners, health promotion in health communication with individuals means to:

  • empower the individual and groups
  • to involve every stakeholder
  • to have a holistic approach

Source: Uiowa

Salutogenic approach is a way of relating to others and a way of working in a health-promoting manner. It is a resource-oriented approach focusing on health and on people’s abilities and capacities. The salutogenic approach promotes growth and adjustment in childhood and involve the whole environment of the child: family, school, peers, and community. It is necessary to include parents in nutrition-related interventions because children have limited control over their own food choices, especially in early ages.

This video «Let’s learn Public Health» is an introduction to Health Promotion and the Ottawa charter. This video was created by Ranil Appuhamy. Voiceover – James Clark.

Description of the video: In this video we take a brief look at Health Promotion, the process of enabling people to increase control over, and to improve their health. Health promotion is a very important part of public health and an essential component in any public health program. We’ll also have a look at some key concepts and the Ottawa Charter – a landmark document that has been influential in providing guidance to the goals and concepts of health promotion.