|“Health Communication is the science and art of using communication to advance the health and well-being of people and populations”|
Historically there has been a linear model with sender, message and receiver. By adding understanding and feedback imply a two-way or a multi-way communication. This cyclic process involving a series of actions. This actions are multi-directional as the general population actively seeks information from the immediate, accessible formats available, i.e., from the internet. On this basis there has created a model of communication that is no longer an expert-driven top-down model of communication, but a non-hierarchical, horizontal form of communication.
Health Communication is a multidisciplinary field and practice that applies communication evidence, strategy, theory, and creativity to promote behaviors, policies, and practices that advance the health and well-being of people and populations.
The most effective Health Communication strategies are:
Population strategies is one component of implementation of Public Health programs and Health Promotion. The use of various channels have helped to increase public awareness, knowledge, attitudes, and behaviors on a multitude of health topics, e.g., public information campaigns, health advertising, and medical television shows. It is found that people that can gain and make use of health knowledge or Health Promotion campaigns, have increased ability to manage personal health and care issues. The age of the target group influences information preferences for Health Promotion messages as language and dialect can be interpreted differently in age groups. Unfortunately, individual needs of minority ethnic and lower social-economic groups are not always met adequately in mass communication.
Examples on health commercials as a part of Health Promotional population strategies:
Good communication can:
Video showing the content, favorable elements and challenges in individual communication strategies for health professionals: